Job Description
Swoon is looking for a Music Marketing Manager for a major Music Company in the US
About the Role:
The Manager , Music Marketing – Catalog Team will lead the development and execution of physical-forward marketing campaigns for legendary artists and iconic releases. This is a high-priority, fast-paced role that requires deep music marketing expertise, exceptional relationship management skills, and the ability to reimagine legacy catalogs for modern audiences.
The team focuses on deluxe editions, vinyl reissues, box sets, and anniversary campaigns and is looking for someone who can juggle complex timelines and collaborate across multiple departments.
Key Responsibilities:
Lead end-to-end campaigns for physical catalog releases, including vinyl, box sets, and collector’s items.
Oversee cross-functional marketing strategies across e-commerce, retail, social media, CRM, content, and media.
Build go-to-market plans that blend physical product activations with modern fan engagement and discovery tools.
Partner with artist managers, estates, and stakeholders to honor legacy while maximizing reach and cultural relevance.
Collaborate with A&R, creative, production, commerce, and D2C teams for seamless campaign execution.
Support e-commerce sales and optimize visibility for limited drops and exclusive experiences.
Drive storytelling through packaging, marketing copy, liner notes, and creative content.
Analyze sales data, CRM insights, and fan behavior to guide strategy and product development
Required Skills & Experience:
3-5 years of music marketing experience is required. (Catalog or physical product experience is a strong plus.)
Ability to manage relationships with high-profile artist managers and estates.
Strong multitasking skills with a proven ability to manage fast-paced, detailed campaigns.
Experience working with Microsoft Suite, Canva, and Monday.com.
Prior UMG experience is a major plus.
Experience in label environments or managing legacy catalogs is highly valued.
College degree not required – experience and cultural understanding are key.
Full-service utility contractor specializing in construction for the telecommunications, broadband, and underground utility industries. Our team is committed to employee success and growth, with leadership that prioritizes mentorship and career development.
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